Welcome to Vista Ideas

What is Vista Ideas?

Actually, Vista Ideas isn’t a ‘what…’ it’s a ‘who.’
We are Ideas People. Vista Ideas People!

Vista Ideas is populated by the creative copywriters, persuasive audio producers, and savvy marketing professionals who make up The Vista Ideas Group — the creative services and remote sales hub of Vista Radio. We like to think we're the Mad Men and Women of Broadcast Radio.

Vista Ideas sells, imagines, creates and produces the commercials — along with features, imaging, digital, viral, and video content — any brandable material. (We even make up words — like ‘brandable.’) But we do it in a way that grabs your attention and holds on to your imagination making what you do actionable and unforgettable.

But we are people first and foremost — a fairly tight-knit, emotionally charged, like-minded group of creative souls who passionately pursue our science and our art.

Welcome to Kelowna, British Columbia — an urban centre nestled in the heart of the Okanagan Valley and the largest city on Okanagan Lake. Kelowna is home to 120 wineries, 200+ vineyards, 2000 hours of sun, 19 golf courses (in Kelowna alone!), 1 international airport, countless restaurants, an incredibly fast growing craft brew industry, and is a hub for many creative and tech companies.

And Kelowna is the home of The Vista Ideas Group.

The idea was simple:

• What if all the creative work for all of Vista’s Broadcast Radio Stations across the country came out of one place?
• What if this was a place where writers and producers and salespeople could work together in an open space to freely share and develop the best ideas for clients and listeners?
• What if we could utilize all the voices and talents of the company’s entire staff in three provinces and one territory to develop the best sound to go along with the best content possible?

A simple idea... that became Vista Ideas!