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A Vista Radio Division
Vista Ideas
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Dashboard
Hello.
Welcome to the Vista Ideas dashboard. Select a tool below to get started.
Live
Prep Machine
Generate on-air prep for any Vista market — local news, sports, events, music, and conversation starters tailored to your station's format.
Live
Ideas Engine
Weekly AI-generated sales opportunities by region — current events turned into actionable ideas for Vista account executives.
Coming soon
The Archive
Creative asset library for sales and VIG — audio files, digital assets, scripts, and past campaign materials. Connected to SharePoint.
Coming soon
VIG Brief
Sales fills out a smart form and a polished creative brief is generated for VIG writers — better info, better results, faster turnaround.
Vista Ideas Tools
Prep Machine
Select your market and station, then click Generate. Your local Show Prep will be emailed to you when ready — generation takes 3–4 minutes.
What It Does
Generates a complete on-air prep email for any Vista market — local news, sports, events, music, and conversation starters tailored to your station's format.
What You Get
Local Pulse · Regional News · Sports · Community Events · Music & Format News · This Day in History · The Weird File
Delivery
Emailed directly to your @vistaradio.ca address. AI-generated — always verify facts, names, and numbers before going on air.
Configure Your Brief
Ready to Generate
Select your market and station above, then click Generate. The brief will be emailed to you when complete.
Generating brief for · 0s
1
Starting workflow
2
Fetching local news & events
3
Pulling sports, music & regional content
4
Generating prep brief
5
Validating & sending email
Brief Complete
Brief for sent to your email
Generation failed
The workflow encountered an error.
Vista Ideas Tools
Ideas Engine
Weekly AI-generated sales opportunity emails by region — current events turned into actionable ideas for Vista account executives.
What It Does
Scans current events across every Vista region and identifies advertising opportunities for account executives every week.
What You Get
Weekly email per region with 6–10 local sales opportunities, why each matters, and suggested client categories.
Cadence
Generated every Monday morning and emailed to account executives in each region automatically.
BC Interior
Week of May 6, 2026
8 opportunities identified
FIFA World Cup 2026 watch party sponsorship, BC wildfire season preparedness, Okanagan wine festival tie-ins...
Generated Mon May 6
Open →
Northern BC
Week of May 6, 2026
6 opportunities identified
LNG Canada expansion, Prince George tourism summer push, forestry sector recovery campaigns...
Generated Mon May 6
Open →
Alberta
Week of May 6, 2026
7 opportunities identified
Grande Prairie energy sector confidence, Lethbridge agricultural season, Heritage Day weekend packages...
Generated Mon May 6
Open →
Ontario
Week of May 6, 2026
9 opportunities identified
North Bay tourism launch, Stratford Festival season, Bancroft outdoor recreation campaign ideas...
Generated Mon May 6
Open →
Vancouver Island
Week of May 6, 2026
7 opportunities identified
Campbell River salmon season, Courtenay summer events, North Island tourism recovery push...
Generated Mon May 6
Open →
All Regions
Previous Week
View archived editions
Past Ideas Engine editions across all Vista regions...
Archive
Open →
Vista Ideas Tools
The Archive
Creative asset library for sales and VIG.
Coming Soon
The Archive will be your central creative library — audio files, digital assets, sales materials, and past campaigns all in one searchable place. Connected to SharePoint.
In Development
Vista Ideas Tools
VIG Brief
Sales fills out a smart form and a polished creative brief is generated for VIG writers.
Coming Soon
Account executives will enter client info, campaign goals, and creative direction — and instantly generate a polished brief that gives VIG writers everything they need.